Diageo rolled out permanent experiences across the single malt distilleries that make the JW blends, complete with a flagship experience that tailors distillery visits to your unique flavor profile. This fresh take on 'whiskey tourism' anchors the brand's rich heritage and underscores its dedication to top-notch quality.
As the creative Lead behind the environmental graphics for Johnnie Walker's distilleries, I was challenged with creating cohesive wayfinding design that seamlessly tapped into the visual style of the Johnnie Walker brand while still allowing their individual historical stories to shine through.
Drawing inspiration from the unique patterns and textures of each distillery, steeped in their rich histories and distinct flavor profiles, I crafted a visual language that truly brought the essence of each single malt to life. So, next time you find yourself in Scotland, make sure to stop by and experience these captivating visuals firsthand—and don't forget to have a drink for me!