I was tapped to support their brand refresh, focusing on crafting visual elements that embody the culture and character, starting with visuals for their global headquarters and extending across their broader marketing collateral and merch.Inspired by graphics created from the 1970’s EPA brand standards, I created graphic textures that are reminiscent of Team Rubicon culture and the conditions they serve in.

Mid refresh, Ford donated a fleet of vehicles to support nationwide efforts, so I conceived and designed the co-branded vehicle wraps. Drawing inspiration from rally car liveries, each design featured custom Team Rubicon patterns integrated with Ford's distinct colors, tying into the broader visual identity developed for the organization.