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A 170,000 sq. ft. canvas was transformed into a playground for competition and leisure activities.

From pitching the winning idea during the RFP phase to executing on-site, I led the charge. I mapped out floor plans, dividing the area into themed zones like F1, NFL, PGA Tour, Pickleball, and Arts n’ Crafts.

Managed team of environmental designers to create renders for the client and a team of graphic designers to develop a wayfinding system and art to ‘skin’ the activations.

The project was a hit with Amazon, and re:invent attendees alike. So much so 2024 planning was set in motion right away.

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